Approximately 35% of Canadian households have a dog, while 38% have a cat. That’s a 10 percent increase over the past 10 years
Canadians love their pets, they do not always make the best choice when it comes to nutrition, physical exercise, and regular veterinary care
51% of dog owners and 58% of cat owners in Canada claim their pet(s) have no health issues or seem to be in perfect health
Based on Olivia’s needs and pain points, I wrote down dozens of user stories and categorized them into epics to start idea the design. My main epic: Find Useful Information
Once I had the functionality of my product defined, I started thinking about the visual identity of the brand before getting into high-fidelity prototyping. I began by listing out adjectives that I felt represented the brand. The adjectives would help me collect imagery that reflects the feeling of the app.
This capstone project has been a super challenging and most rewarding challenge to me. During the development of the project, I found out the usability testing is valuable.
The iteration helped me stick with user centre design. By collecting the feedback, I realized that the actual user behavior was different than expected. Therefore, iteration and user feedback are essential to the development.
Besides that, I also learned that when designing, we need to consider the user frequency and the importance of features which would help me to prioritize them. This way I can optimize my wireframes to improve the user experience and better convey the concept to the user.